A look into the Rebrand Reveal

So you’ve seen it. You’re aware. I rebranded. But what does that mean? And why?

The idea started when I felt like there was a point that hit after having spent so much time on social media where I felt completely disconnected from what I was trying to say. I felt exhausted constantly conveying the same message of “link in bio! DM me to chat!” when I wasn’t even sure if people knew who I was or what I was trying to get them to contact me for.

It felt really frustrating, endlessly making graphics that never felt like ME talking. So over the course of some free-time, between leaving my previous design job and starting my new one, I shedded my old skin and I decided to take a step back and look at what I really wanted to say going forward.

So, what’s the difference between your old brand and your new one?

I’m so glad you asked, omnipresent rhetorical question. My new brand and my old brand actually carry the same sentiment: collaborating with compassion. The reason for starting my business came from a time where I felt at my least creative. Just like many of us, I struggled with the stagnancy of the pandemic and, being stuck in a job that was unfulfilling, Animal Crossing was my initial outlet. I got super involved in the Twitter community there which eventually evolved into a love for the art and small business community. I saw how friendly, engaging, and community-oriented everyone was and I wanted that in the realm of design, too.

Although I didn’t start right away, I realized over time (and after Animal Crossing had worn its wear) that a creative outlet was really what I needed and that I could reconnect with design in a way that I hadn’t been able to for a while. What I wanted was a place to build a loving community centered on art, friendship, and kindness. That was always the intention with my business.

Of course, things don’t always work out the way you plan. Over time, I got trapped in the aesthetic that Instagram had to offer. I pulled from other designers’ styles to create a similar look and feel, one that was beautiful and resonated with certain audiences, but never felt right for me. It ended up feeling colder than I was intending, more mature and serious than I felt I was, and every post I made just never felt like me talking.

And what About now?

Now I feel like my visuals finally align with the message I had been trying to convey all along. I wanted my design space to feel engaging, and never one-sided. I wanted it to come from a place of kindness and understanding. Now, I feel inspired to create, energized to help others, and I actually feel like ME on social media. I can’t wait to keep unveiling my brand as you follow along and show you everything my new brand has to offer!

PS

Special shoutout to Xanthe of Oh Sierra Creative. She was my mentor during the course of my rebrand (and prior to it) and she really inspired me to think about who I was talking to and what I was saying. She allowed me to think about what made me, me and really connect with who I was, not what I felt people thought I should be.

I am forever grateful, because without her, I feel I would have been stuck in that rut for so long. ❤️