Pulse and Petrichor

+ Logo Design  
+ Brand Design 
+ Collateral Design

Pulse and Petrichor is an art studio run by artist Holly Carlson who creates work with fluid art and collage. She wanted to share her love of art with others and felt strongly that art is “the soul of what it is to be human.” The idea for the brand was to convey the ebbs and flows of life with all its resilience, beauty, and even pain. The final design direction was a psychedelic, ethereal brand that emulated the style of Holly’s paintings and captured the cosmic mystery of life.