Arizona Small Dogs Rescue

+ Logo Design  
+ Brand Design 
+ Collateral Design

Arizona Small Dog Rescue a nonprofit organization dedicated to rescuing small dogs in the Phoenix area. The overall direction for this project was to bring the same bright and pawsitive energy the brand already had, but give it a refreshed, more upbeat feel. For the design direction, we wanted to bring in the rich tones indicative of Arizona landscapes and used the circle in the logo to symbolize the Arizona sun. We pulled the circle concept throughout the rest of the brand add to add a pop of color to provide that playfulness.